Privacy & Cookies Policy

1. Privacy statement

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy statement below.

Data collection on our website

The data processing on this website is carried out by Betterfoods GmbH.

How do we collect your data?

On the one hand, your data is collected by communicating it to us. This can e.g. be data that you enter in a contact form or newsletter form.

Our IT systems automatically collect other data when you visit the website. These are mainly technical data (eg. Internet browser, operating system or time of page access). These data are automatically recorded as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided correctly. Other data can be used to analyze your user behavior.

What rights do you have in regards to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data is corrected, blocked or deleted. If you have further questions about data protection, you can contact us at any time at You also have the right to lodge a complaint with the responsible supervisory authority.

Analysis tools and tools provided by third parties

When you visit our website, your navigation behavior can be statistically assessed. This mainly happens with cookies and with so-called analysis programs. Your navigation behavior is usually analyzed anonymously; the navigation behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following data protection declaration. You can object to this analysis. In this privacy policy we are informing you about the possibilities of objection.

2. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal information very seriously. We treat your personal data with strict confidentiality and in accordance with the statutory data protection regulations and this privacy policy statement.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you.

This data protection statement explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating via e-mail) can have security gaps. It is not possible to completely protect data from access by third parties.

Information about the responsible body

The person responsible for data processing on this website is:

Zefan Ket, Managing Director of 

Betterfoods GmbH

Kaiserstraße 61, 60329 Frankfurt am Main, Deutschland

Tel:           +49(0)  69 2475 72347

Mobile:       +49(0)  173 89 170 53


The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (eg Names, e-mail addresses, etc.).

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can withdraw your consent at any time. An informal notification to us by e-mail is sufficient. The lawfulness of the data processing carried out before the withdrawal is not affected by the withdrawal.

Right to lodge a complaint with the competent supervisory authority

In case of violation of data protection law, the data subject has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection matters is the state data protection officer of the federal state in which our company is located. A list of data protection officers and their contact details can be found at the following link:

Right to data portability

You have the right to have data that we process automatically based on your consent or for the performance of a contract delivered to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as a site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the browser’s address line changes from “http: //” to “https: //” and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, block, delete

Under the applicable legal provisions, you have the right to free information about your stored personal data, the origin and recipient and the purpose of the data processing and, if necessary, the right to correct, block or delete this data. You can contact us at any time at the address given in the imprint if you have further questions about personal data.

Object to promotional emails

We hereby object to the use of contact details published in the context of the imprint obligation for the sending of unsolicited advertising and information material. The operators of the pages expressly reserve the right to take legal action in case of unsolicited sending of advertising information, such as spam e-mails.

3. Data collection on this website


Almost all websites use the so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and stored by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain on your device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are disabled, the functionality of this website may be limited.

Cookies that are necessary to carry out the electronic communication process or to provide certain functions that you need (eg shopping cart function) are set on the basis of Article 6 (1) lit. f GDPR saved. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (eg cookies for analyzing your surfing behavior) are stored, they are treated separately in this privacy statement.

Server log files

The provider of the website automatically collects information and stores it in so-called server log files, which your browser automatically sends to us. These are:

• Browser type and version

• Operating system used

• Referring URL

• Host name of the accessing computer

• Time of the server request

• IP-Adresse

This data is not merged with other data sources.

The basis for data processing is Art.6 para.1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

Contact Form

If you send us inquiries via the contact form, your data from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass this information on without your consent.

The processing of the data entered into the contact form takes place exclusively on the basis of your consent (Art.6 para. 1 lit.a GDPR). You can withdraw this consent at any time. An informal notification to us by e-mail is sufficient. The legality of the data processing operations carried out before the revocation remains unaffected by the revocation.

The data you have entered in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose of data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

To send our newsletter, we need an email address from you. Verification of the specified e-mail address is necessary and the receipt of the newsletter must be approved. Additional data is not collected or is voluntary. The data will only be used for sending the newsletter.

The data provided when registering for the newsletter will only be processed on the basis of your consent (Art.6 para. 1 lit.a GDPR). You can withdraw your consent at any time. An informal notification by e-mail is sufficient for the revocation or you can unsubscribe via the link “Unsubscribe” in the newsletter. The lawfulness of the data processing already processed remains unaffected by the revocation.

Data entered to set up the subscription will be deleted when you unsubscribe. If this information is sent to us for other purposes and elsewhere, it will remain with us.

Legal basis

The comments are stored on the basis of your consent (Art. 6 Par. 1 a GDPR). You can withdraw your consent at any time. All you have to do is send an informal email to The lawfulness of the data processing already processed remains unaffected by the revocation.

Data transmission when concluding a contract for services and digital content

We only pass on personal data to third parties if this is necessary for contract processing, for example to the credit institution responsible for payment processing.

A further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without explicit permission, for example for advertising purposes.

The basis for data processing is Art.6 para.1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

4. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Article 6 (1) lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is sent to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and internet usage. The IP address sent by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to fully use all functions of this website. You can also prevent Google from collecting the data generated by the cookie relating to your use of the website (including your IP address) and processing this data by Google by downloading the browser plug-in available at the following link and installing :

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent the collection of your data on future visits to this website: click here to unsubscribe.

You can find more information about handling user data at Google Analytics in Google’s data protection statement:

Order data processing

We have entered into a contract with Google for the processing of order data and, when using Google Analytics, fully implement the strict requirements of the German data protection authorities.

Demographic characteristics in Google Analytics

This website uses the “demographics” feature of Google Analytics. This allows reports to be created that contain information about the age, gender and interests of the website visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. These data cannot be assigned to a specific person. You can deactivate this feature at any time through the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics, as shown in the section “Objection to data collection”.

Storage period with Google Analytics

Your data will be stored for a period of 26 months after a visit to this website.

5. Plugins and tools

Google Web Fonts

This page uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you are using must connect to the Google servers. This way Google knows that our website has been visited via your IP address. Google Web Fonts are used in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art.6 para.1 lit. f GDPR.

If your browser does not support web fonts, your computer will use a default font.

More information about Google Web Fonts can be found at and in Google’s data protection statement: